[box options]You’re in for a treat today… from the UK! Today’s post is a guest post by Ayd Instone. Ayd is an international speaker, philosopher and entertainer on the subject of creativity. He’s the author of a number of books and writes regularly on his blog ‘Ding!’ When you’re done reading his post, head on over to his blog. [/box]
Instant coffee. Horrible and pointless. Someone has gone to a lot of trouble to make some coffee, boil off the water and freeze dry the gunk that’s left so you can pour hot water on it and have a horrible ‘instant’ cup of coffee.
‘Convenience’ they call it. Convenience foods – so you don’t have to cook, don’t have to chew (and with most, almost don’t even need to swallow). You don’t get any flavour, nutrients or vitamins but at least you didn’t have to do any work. God forbid you’d ever have to lift a finger.
For the past sixty years or so our society has been obsessed with convenience. We invented fast foods so you don’t have to wait and savour the anticipation. You can then eat in a rush, on the move, while you’re busy doing something else.
What exactly have you got to rush off and do? Everything has been made so convenient with all the enjoyment and experienced boiled and freeze dried out of life that there’s actually nothing worth rushing off for. Continue reading “The Campaign for Real Life”
