[box options]Two million blog posts are written and introduced to the world every single day.*[/box]
That statistic may haunt us. We ask ourselves “how will my voice be heard?” What’s a creative to do?
- Be louder?
- Work harder?
- Stop sleeping and start tweeting?
There’s a silver lining. The beauty of the voluminous amount of new content available on a daily basis is that those who are interesting win. Those who bend the spoon in a new direction, take the road less traveled, and break the rules from time to time gain the edge.
The Age of Interesting
The worst mistake to make when trying to be interesting is… trying to be interesting.
Muscling your way into someone’s mind simply doesn’t work. Interest causes our minds to ask questions. Interest makes us lean in and listen better. And interest makes us return for more.
Interest succeeds where mere brute force ends.
So I’m going to dare you and dare me. I’m daring us to go out on a limb.
*Source: 24 Hours on the Internet