What Artists Do

What artists do
What artists do

I like rebranding.

I like the word ‘rebranding’ because it carries a connotation of bringing new and fresh ideas to something (or someone) that needs an inside-out makeover.

And artists need rebranding.

Why? When we hear the word artist, we can’t hear it without baggage of some sort. Some of the baggage is positive–we think of words like ‘creative,’ ‘inventive’ and ‘imaginative.’ And we also may feel some negative baggage when words like ‘unemployed,’ ‘temperamental’ and ‘irresponsible’ come to mind when someone calls themselves an artist.

Artists are not painters, actors, designers, writers… they are, but they’re more than that.

What really makes and artist an artist?

Artists bring change. 

Artists challenge us.

Artists make our senses come alive. They give sight to dim eyes and open ears full of distraction and worry.

In an often numbing world, artists make us feel again.


To the…

  • Administrator answering the phones today
  • CEO making big decisions
  • Painter picking up the brush again
  • Roofer laying shingles
  • Actor reading for the casting director

…you are an artist of change. Your work is good.  (Tweet that)


Author: Andrew Zahn

I'm a son, husband, dad, business owner, actor and good sleeper/eater. On this blog, I pave a highway for creative growth by providing food, water, and shelter for those wishing to live, work, and play with creative zest.

  • I have been managing a new department for the past three months. I have been a change artist, rebranding this team and it will continue. Thanks for putting in words what I’ve been doing.