People who live without asking this question fulfill other people’s dreams.
Their own dreams die, never realized.
Companies who exist without asking this question function solely as money-making machines, destined to crumble after 10-15 years of success.
They never aspired to a greater focus and purpose.
Writers, sculptors, singers, dancers, painters, designers, marketers, actors and artists of every medium and hue never create what they were meant to create if they don’t ask this ever important question.
- They live day to day derailed from their purpose.
- Their dreams are shrouded in a hazy, self-manufactured fog.
- They blame others for their unhappiness.
Who wants to live this way?
If our lives are movies, many of us are living IMAX style.
We have all the extras. The stuff. The things. The superfluity. A lot of fireworks, but no real focus.
+What if instead of living an overwhelmed IMAX-style life, we started smaller?
+What if in our projects, our families, or work, our training sessions, our painting, our , we went on a quest to answer the single most important question one can ever ask?
+What if we knew our focus and purpose for every marketing campaign, every creative process, and every sale we sought to make?
What if we asked ‘why’?
Why ask Why?
Asking ‘why’ is a motivation revealer. It’s a BS cutter-through-er. It’s clarity. It’s difinitive.
So here’s the other grand question: why don’t we ask why?
We don’t ask why because it’s painful when we’ve been living the IMAX life. Asking why can hurt. It brings the fog of purposeless living into light and starts to dispel it.
And that’s exactly what needs to happen.
Think of those hazy morning drives when the sun is just beginning to creep over the horizon. The fog only remains the whole day (read “entire life”) if the sunlight never makes an appearance.
But bring the sunlight-scorching ‘why’ into the haze and immediately the fog evaporated under the light’s power.
Focus and Purpose
A few ‘why’ prompts…
Why are you at work today?
-5 points if you say ‘to earn money.’ +5 points for a clearer focus and purpose.
Why do you create?
-5 points for ‘huh?’ +45 points for ‘to .‘
Why do you fill in the blank .
-1,000,000 points for a vague purpose. +1,000,000 for succinct clarity.
Why ask why?