What’s your ‘special purpose?’
Purpose for … your job, your family, your creative projects, your blog, your entrepreneurial endeavors.
Why do you do what you do?
A 19 second scene from The Jerk with Steve Martin and Bernadette Peters:
Perhaps I took that clip out of context. Still, you gotta get excited about finding your purpose right?
The Big Company
A purpose–or mission statement–must mean something. The best way for it to have weight and value is to determine it for yourself. Reading a fabricated mission statement and crafting your own are, as Mark Twain said, “the difference between lightning and a lightning bug.”
Take for instance a recent company-wide training I crafted. I borrowed the Mad Libs concept, made a list of action words that applied to each individual department and voila!
The Start Up
A couple days ago my friend Mark e-mailed asking for some ideas for his film production company he’s opening. We again borrowed the Mad Libs concept:
- Pick a word from list one
- Pick a word from list two (if needed/wanted)
- Blend the words from list one and two
- Pick and ending
- There’s your name
List One (values, belief, purpose of company)
Grow, Vibe, Right, Wonder, Clarity, Squished, Senior/First/Master, Angled, ViewPoint, Real/Reel, Synthesis, Grafted, Definite/Definitive, Simple, Vibrant
List Two (optional)
Sharp, Reliable, Focused, True/Truth, Shine, Clear
List Three (endings)
Films, Productions, Company, LLC, Group, Chicken Fried Steak
End Result: Not sure. What did you chose Mark? Or did you come up with something completely different?
A starting point…. or make your own and post it in the comments.
My work is (adjective) , (adjective) and (adjective) .